freelance marketer + writer
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Hotel Ella

 
Photo by Jake Holt

Photo by Jake Holt

Hotel Ella

Housed in a historic mansion steeped in Texas charm, Hotel Ella is a boutique hotel near the UT campus in central Austin. As its marketing manager, I helped activate all spaces of the hotel to make it a sought-after destination for travelers and locals alike. I worked closely with the sales team to create competitive private event and stay packages, and curated a running calendar of community-driven events that kept the property buzzing year-round—think Easter petting zoos, Mother’s Day brunch with complimentary manicures, Thanksgiving feasts, holiday craft workshops, a monthly salon series and more. During my tenure, Hotel Ella was featured in notable publications such as The New York Times, Martha Stewart Weddings, ELLE Decor and Southern Living.