freelance marketer + writer

About

ABOUT ME

I am a marketing professional by way of my original passion: journalism. My career started with having hundreds of conversations with strangers, learning about their personal experiences and sharing their stories. As a reporter, I felt like a bystander who merely observed the world from different viewpoints. Shifting to marketing enabled me to take an active role in my community, helping to create new traditions and memories.

I approach my work through the customer lens. I craft experiences and communications that are compelling while staying true to the brand’s vision and goals. I’ve also learned to love data, putting numbers behind efforts to refine strategy. I enjoy working with brands who care about quality in all aspects of the business and have a mission that aligns with my own—to create meaningful connections and enrich people’s lives.

When I’m not helping my clients meet their business goals through integrated marketing strategies and meaningful storytelling, I am hanging out at home with my husband and two kids, hiking, trying out a new restaurant or catching a movie at one of Portland’s indie cinemas.

Have a question or project in mind? Connect with me by clicking the button below!

 

Skills + services :

Brand Development
Content Strategy
Email Marketing
Strategic + Community Partnerships
Signature Event Planning
Social Media Strategy
Blog Writing
Copywriting

INdustries served:

Food + Beverage
Health, Beauty + Wellness
Nonprofit
Technology 

SELECT BYLINES:

Austin Chronicle articles
Cedar Park Mom Opens Gluten-Free Food Shop
Explore the Soothing World of Sound Therapy
Architect or designer: Who leads your office build-out?

CLIENT TESTIMONIALS

"Working with Amira was an absolute gift and anyone would be lucky to work with her. She has a rare ability to translate dense, complex information into clear, compelling copy that actually resonates with people and says something real. Whether it's a deeply researched op-ed, a thoughtful blog post, and a one sentence DM reply that nails the brand voice, Amira has got it covered. When working across social media management, community management, and brand copywriting for our team, she approached every project with thoughtfulness, curiosity, and an understanding of the brand and vision of the creative. She is a kind, collaborative partner who brought calm, clarity, and patience to fast-moving, high-pressure moments within our rapidly growing start-up. Her work made my job easier, and made the entire creative team better. Work with Amira!"

— Marilla Perkins, VP Marketing, Bolt Threads

"Working with Amira has been a game changer for our restaurant. From day one, she immediately understood what makes our brand unique and brought a level of insight and creativity that exceeded our expectations. She helped us identify key areas for improvement and delivered detailed, actionable reporting on our social media presence and guest engagement that gave us a much clearer picture of where we stood as well as where we could go.

Her writing is exceptional, capturing our voice and values perfectly across every platform. She’s full of innovative ideas that not only helped us strengthen our brand but also inspired new ways to connect with our guests. Communication with her was always smooth and thoughtful because she listens, responds quickly, and brings real strategic thinking to every conversation.

We’re incredibly grateful for her work and would recommend her without hesitation to anyone looking to elevate their marketing efforts."

— Mariah Pisha-Duffly, Co-Owner, Gado Gado

"If you are looking for your story to finally be told, Amira is a great partner. There is no doubt going to be hard work ahead, but the shared excitement in tasting food and making it accessible through a story is awesome. All chefs have a connection to their craft. Amira is someone who can boost confidence and highlight the best attributes."

— Rick Lopez, Executive Chef, La Condesa